This business-to-business catalog company was the first to exploit the breakup of AT&T by selling telecom hardware directly to end
users.
Using benefit-oriented presentations and extensive location photography to attract the right audience,
these catalogs successfully introduced the first generations of
cordless communications devices to business users.
One groundbreaking concept was the tabloid-inspired cover at lower left. Designed to cut
through the clutter of modern business mail, the company still uses this format today.
Contact Elwood Studios now to see what
kind of imaginative approach we can develop for your catalog.
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